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Just about every industry out there now has mobile apps that allow their customers to get things done on the go. And the health sector is probably a leader in this field. Health apps have gone global, offering customers across the world an easy way…
2020 and 2021 brought unprecedented growth for the e-commerce sector. But those that ignored e-Commerce SEO might not have bathed in this glory of growth. This digital shift took place at an international scale, and it was especially felt in developing economies, where growth is…
As more and more companies explore the global marketplace, brands realize that English content alone isn’t enough to penetrate foreign markets and international audiences. Glocalization, localization, international expansion. It’s the talk of the town. And if you don’t know what we’re talking about, this article…
After the dust from America’s Black Friday and Cyber Monday shopping festival settles, China’s third-largest shopping festival takes place: Double 12 Day, also known as Couples Day! You might have heard about the widespread reach of China’s Single’s Day shopping festival. Single’s Day happens on…
Software localization is all about creating a better product-market fit. At the end of the day, you could have the best software in the world but if 40% of internet users would never buy from a website that doesn’t have content in their native language,…
Thanks to the international success of big brands like Coca-Cola and Visa, globalization is now a force to be reckoned with. Lately, other companies like Peloton use localization to embark on expansion missions abroad, thinking globally while keeping the focus on local relevance at the…
The talk of the town is a mild expression when referring to the recently released and wildly popular Korean series, Squid Game. Not only was Squid Game Netflix’s biggest series launch to date, but it became the number one series in Netflix’s top ten list…
Localization is at the forefront of digital transformation and international growth for brands. The shift to a digital-first world sees companies reevaluate their business practices, prioritize digital marketing strategies, and recognize the importance of language as a driving force for the growth of their business….
UPDATED 2021 Localization involves a complex process to ensure that every element conforms to the given standards and specific requirements to answer the needs of target locales and audiences, one of which is linguistic testing. Linguistic testing is part of the non-functional testing after…
Accessibility is a big deal, so much so that lawsuits surrounding accessibility for disabled internet users have soared through the roof, with more than 11,000 cases filed in 2019 alone. Title III of the Americans with Disabilities Act states that websites must be free of…
Dubbing is an essential part of filmmaking and advertising. This is the part of the filming process where a voice recording is added to a film, often in different languages. While this may sound like a simple process, a lot of preparation goes into dubbing….
Some of the terminologies in the language services industry can be confusing at times. Even though most people understand the difference between transcription and interpretation, it’s hard to make sense of some more intricate terms if you’re not a linguist. One of the questions we…
