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Did you know that people who are 18 – 36 years make up the most video game players at 38 percent? And it is worth noting that senior audiences at 65 years old and above still get a piece of the pie at 6 percent?…
In today’s global world, communicating with people of different cultures and languages is vital. According to Lingoda even the 20th most spoken language in the world—Turkish—has around 80 million speakers. And in the 2nd spot sits Mandarin, which has about 1,117 million speakers. Said another…
From Beijing to New York, global expansion is high on the business agenda. But while access to international customers translates to greater profits, translating a website and localizing your content to tap into global markets also means more work. Making your website appeal to customers…
Whispered interpreting is a form of interpreting in which a linguist renders a message from one language into another by whispering it to the client. Since this rendering is carried out while the speaker is talking, this is a form of simultaneous interpreting. Whispered interpreting…
Digital learning is the fastest-growing sector within the education industry, with a swooping annual growth rate of 900%. In fact, the international eLearning market is expected to reach a total value of 243 billion dollars by 2022. Educational institutions, businesses, non-profits, and professionals converge in…
CTAs play a crucial role in digital marketing. A call-to-action invites the user to take the next step towards getting to know your product and making a purchase. They’re key elements in your landing page, email copy, social media posts, and ads. But they’re so…
Hey! This article is part of our Ultimate Guide to Localization – check it out for a full, comprehensive post about this method and what it entails, who it is for, and much much more! ___________________________________________________________________ A brand is far more than just a name…
Hey there! This article is part of our full Localization All-in-One guide! Check it out to find out more about the entire process behind international expansion! So, here’s something that even movie lovers could’ve missed. Movies go through a localization process for which their content–script,…
As we previously covered in our hospital expansion guide, expanding a hospital abroad is a challenging process, but a highly rewarding one. While companies in the healthcare sector that are selling products have a far more standard expansion process – with extra attention to regulation,…
Hey! We have a full Global Marketing Guide designed to give you the toolkit of tutorials, videos, and step-by-step guides that will help your business expand abroad! Every year, millions of companies invest millions of dollars in online advertising campaigns. That’s because pay-per-click campaigns…
When it comes to meeting the needs of global brands, translation alone doesn’t cut it. That’s why businesses operating internationally often have to recur to localization and transcreation services. But, as we begin to learn about these solutions, we may notice that they seem to…
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
