Category
This article is part of our Localization Guide – check it out to access all the resources we have designed to help you expand your brand abroad! ____________________________________________________________ Localization is a must-have when it comes to going global with your business. A huge part of…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
The Hispanic population in the U.S. reached 59.9 million in 2018. This makes them the second–largest ethnic group in the United States. The Selig Center for Economic Growth at the University of Georgia’s business school determined the total buying power of the US Hispanic population…
What is Linguistic Coding? One of the greatest challenges that international organizations face is keeping their processes and flow of information consistent across locales. This might require some extra effort, but it’s absolutely vital to keep our business strong and goal-focused throughout. If we’re conducting…
A great product, an engaging and relevant brand, and a marketing team with decades of expertise might not be enough to take your company global. Having a global brand is all about being successful in several different regions. As some experts like to say, “To…
Some say the best time to expand internationally was 10 years ago, and we think that the second best time is definitely today. Dive into this list of proven business tips for growth and we guarantee you, you’ll wish you had read this earlier. Entrepreneurs…
Expanding your business abroad is a lengthy, complex process. It involves establishing the right partnerships, understanding a new set of customers (and rules to play by), as well as adapting your product to new linguistic and cultural standards. But with the right resources, the right…
When you think of the French, what comes to mind? Is it their fine cooking (the soufflés, the pâté, the croissants, etc.), their love for debates and questioning, or the emphasis they place on numbers, facts, and details. Famous for the Eiffel Tower and the…
If you are considering broadening your market by entering the Russian Federation, see to it that you understand the intricacies of doing business in Russia. You will be encountering new regulations, working with Russian counterparts and competing with local businesses. You’ll need to analyze a…
The recent global popularity of eLearning means it has to adapt to different cultures. Therefore, an efficient localization workflow is necessary for easier deployment. Many eLearning programs are available today, for professionals, students to businesses large and small. The first mention of eLearning was in…
French brand L’Oréal S.A., the largest cosmetics company in the world, adapts to different cultures through its careful study of their target markets. Moreover, the company is known to embrace diversity, providing it with an excellent corporate environment across its different regional offices. How it…
