Author
Aaron Marco Arias is a bilingual writer and marketer based in Buenos Aires, Argentina. He writes about culture, languages and online media.
Decades after surviving the Dot-Com crash, Amazon continues to grow. The company has amassed a yearly revenue of 11.59 billion dollars, and has a seat at the table in a diversity of industries, from cloud computing to entertainment. Today, we’ll look at the secrets behind…
English isn’t the only language spoken in the United Kingdom. For instance, estimates suggest that over half a million people in the UK speak Welsh, making it the second most-spoken language in the country. And it doesn’t even share its roots with English. While English…
According to a 2019 DMA study, businesses tend to receive an ROI of 42 dollars for every dollar spent on email marketing. This makes email marketing one of the most effective digital marketing disciplines. One of the main advantages of email above other channels, is…
A valuable, engaging and multichannel online presence is vital to scale a company internationally. It even makes it possible to grow without having a physical location in other nations, which helps reduce the costs of expanding. According to a 2017 study from the Content Marketing…
Your website is a crucial asset for all departments across your company. Maybe it includes an e-shop, making sales possible around the clock. Maybe it’s the home of a company blog that increases your brand awareness and motivates potential customers to pick up the phone…
International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
The HIPAA (Health Insurance Portability and Accountability Act) is a US law crafted to ensure the protection of patient data. HIPAA sets the standards for information handling in the medical sector, along with more recent legislation, such as: 2000’s HIPAA Privacy Rule. The HIPAA Security…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
Are you launching a multilingual website? How do you plan to face the challenges of attaining a good position in search engines? International link building is a very effective strategy to guarantee high SE ranking and a stream of high-quality traffic. Search engine marketing has…
Languages spoken by different communities across regions aren’t spoken the same everywhere. And some dialects might be so different from the standard that they deserve to be treated as an entire whole language. That isn’t the case for Canadian French and Parisian French, but the…
International hospital expansion consists of extending a facility’s activities beyond the borders of its home country. Going out of your way to promote and adapt your services to attract foreign patients can help change the lives of many, giving them access to a quality of…
It’s one of those brands that have such a strong presence in our everyday lives, that they became synonymous with their product. We don’t watch a show or see a movie anymore, we watch Netflix. And understandably so, since the company radically changed the way…
