International expansion forces us to reimagine most areas of our business. Our marketing is one of them. As our business grows in scale and starts to compete throughout different markets, we can’t just replicate an old winning strategy. What might have worked in our home…
The HIPAA (Health Insurance Portability and Accountability Act) is a US law crafted to ensure the protection of patient data. HIPAA sets the standards for information handling in the medical sector, along with more recent legislation, such as: 2000’s HIPAA Privacy Rule. The HIPAA Security…
Nowadays, we count on unprecedented technology to facilitate international communication and exchange. Web 3.0 makes it easier than ever for small and medium-sized companies to expand beyond their home markets. However, this doesn’t mean that international expansion doesn’t carry any challenges. Today, we’ll look at…
Are you launching a multilingual website? How do you plan to face the challenges of attaining a good position in search engines? International link building is a very effective strategy to guarantee high SE ranking and a stream of high-quality traffic. Search engine marketing has…
Languages spoken by different communities across regions aren’t spoken the same everywhere. And some dialects might be so different from the standard that they deserve to be treated as an entire whole language. That isn’t the case for Canadian French and Parisian French, but the…
International hospital expansion consists of extending a facility’s activities beyond the borders of its home country. Going out of your way to promote and adapt your services to attract foreign patients can help change the lives of many, giving them access to a quality of…
One of the most fundamental problems that menace human rights around the world is systemic discrimination. Of the varied types of discrimination, language discrimination is less often discussed than discrimination based on religious belief, ethnicity, race, national origin, and sexual orientation, but is no less…
Getting a clear idea of the ways of communication and the main languages that existed thousands of years ago is no simple task. Religious topics are delicate, not only in a spiritual way but in a political, legal, economic and historic way. Scholars have studied documents…
It’s one of those brands that have such a strong presence in our everyday lives, that they became synonymous with their product. We don’t watch a show or see a movie anymore, we watch Netflix. And understandably so, since the company radically changed the way…
Sri Lanka language and the country’s linguistic makeup is complex and diverse. Several languages are spoken within this Southeast Asian country, but only two of them are granted official status: Sinhala and Tamil. Due to the nation’s colonial past, as well as to commercial convenience,…
Learning a second language is a life-changing experience. A new language opens the door to meeting new people, enjoying new art, and living new experiences. According to decades of research, a second language can make us more creative. And, it has also been shown that…
Preparing a presentation is already hard enough. Knowing that you’ll speak in front of an international audience adds a new layer of difficulty. If you’re not multilingual, an international speaking opportunity might be daunting. But getting around the language barrier is completely possible. You just…
